EE is making significant discounts on smart TVs in anticipation of the 2026 FIFA World Cup to help football enthusiasts enhance their viewing experience before the tournament kicks off on June 11. In addition to the price cuts, the mobile, broadband, and TV provider is giving fans the opportunity to win tickets to a Home Nations match.
Customers who buy any TV from EE’s website by July 19 will automatically be entered into a prize draw to win a pair of tickets to a Home Nations football game in the UK. The winners, totaling 10 pairs, can select a match between September and December based on their support for England, Scotland, Wales, or Northern Ireland.
It’s important to note that the tickets are not for this year’s World Cup but for future fixtures. Alongside the chance to win match tickets, customers can also enjoy discounts of up to £500 on TVs from renowned brands such as Samsung, Sony, LG, and Hisense.
Among the discounted models is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, priced at £1,999 down from £2,499. This model boasts stunning 4K image quality, a large 75” screen, and the opportunity to claim up to 20% Cashback from Samsung.
For those seeking a more budget-friendly option, the Hisense A7QTUK QLED AI Smart TV starts from £309 and offers ‘true-to-life’ visuals through QLED Colour technology. This TV also features an AI 4K Upscaler to enhance the image quality of older content to modern 4K standards.
EE’s Summer of Sport deal includes free tickets to an England, Wales, Scotland, or Northern Ireland game between September and December 2026 for customers who purchase a smart TV on their website by July 19. Many of these TVs come with discounts of up to £500 and include features like built-in subwoofers.
Another notable TV on sale is Samsung’s Crystal UHD U8020F 4K Smart TV starting from £229, delivering enhanced 4K visuals and vibrant audio with the brand’s Crystal Processor. This TV ensures optimal image quality in 4K UHD resolution, perfect for sports viewing with Samsung’s Motion Xcelerator feature for smooth picture quality during fast-paced action.
One of the models eligible for the Home Nations tickets competition is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249. This TV promises stunning detail with 4K Ultra HD and Dolby Vision, accompanied by clear multidimensional sound powered by Dolby Atmos and a 20W speaker output.
In comparison, Sky is currently offering a 20% discount on both models of their Glass smart TVs, with the Sky Glass Air available at £4.50 per month (previously £6) and the premium Sky Glass Gen 2 now priced at £11 (previously £14). Meanwhile, Amazon has introduced the Ember Artline model in their rebranded Fire TV range, which mimics framed artwork and is currently discounted by up to £270.
As customers consider their TV choices for EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered high praise with a 4.7-star rating from nearly 300 reviews on the brand’s website. Users have commended its crisp picture quality and impressive sound features, although some have noted minor concerns about sound quality.
Overall, the sale offers a variety of TV options catering to different preferences and budgets, providing football fans with the opportunity to upgrade their viewing experience ahead of the 2026 FIFA World Cup.