Instagram’s iconic wordmark displayed at the top of the app has undergone its first redesign in a decade, as revealed by platform head Adam Mosseri. The new wordmark features a bolder and more structured font compared to the previous cursive style.
Mosseri stated on Instagram and Threads that the update was necessary to create a cleaner and modern look while paying homage to the platform’s original simplicity and craftsmanship. This change is part of a broader brand identity update by Meta, the parent company, described as an evolution that respects the brand’s heritage.
However, not all reactions to the new wordmark were positive. Some users criticized the change, expressing disappointment in Meta’s decision-making. Despite the mixed feedback, Instagram remains a popular app under Meta’s umbrella, boasting a user base of two billion daily users, surpassing competitors like TikTok.
This alteration follows Instagram’s history of controversial updates, such as a recent AI feature allowing users to generate images from public posts, which was swiftly discontinued after facing backlash. Additionally, Instagram has faced accusations of borrowing features from other platforms, like the comparison between its “Instants” feature and the short-lived app BeReal.
Overall, the response to Mosseri’s announcement of the revamped wordmark has been largely favorable, with many users praising the update for its fresh and timeless aesthetic. Mosseri has limited comments on his post, restricting the ability for all users to leave feedback.