Aldi has implemented price reductions on a wide range of products this January, covering various categories such as fresh and frozen foods, essential household items, and personal care products.
Among the discounted items are red lentils now priced at 99p, down from £1.39, porridge sachets reduced to 79p from 99p, and organic steel cut oats marked down to £1.99 from £2.19. Additionally, beef and pork Bolognese mince is now £4.49, previously £4.79, while pork and gammon joints are now priced at £3.49, down from £3.99. Shoppers can also find savings on other products like sweetcorn at 55p, reduced from 59p, and a pack of six large free-range eggs now priced at £1.75, down from £1.79.
These price cuts are part of Aldi’s significant investment of over £22 million to lower prices. Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the brand’s commitment to offering customers the best value without compromising on quality. This initiative follows Aldi’s announcement of opening 40 new stores in the UK this year, with a planned investment of £370 million to expand its presence in various locations across the country.
Aldi’s strategy aligns with its long-term goal of reaching 1,500 stores in the UK, as part of a broader £1.6 billion two-year investment plan. The supermarket chain was recently recognized as the cheapest supermarket in 2025 by Which? consumer rights magazine, maintaining its affordability throughout the year compared to other major competitors.