Virgin Media customers who subscribe to Sky Entertainment channels will receive a bonus starting next month: free access to Sky Atlantic. This means viewers can enjoy popular shows like “Heated Rivalry,” “Under Salt Marsh,” “The Last Of Us,” and “Amadeus” without any extra charges. The update will be available to Virgin TV 360 and Stream box customers starting April 1.
To access Sky Atlantic content, customers simply need to tune in to channel 111 on the Virgin TV platform. Additionally, the content will be accessible on-demand and through the Virgin TV Go service.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, expressed excitement about the addition, highlighting that it aligns with their commitment to providing exceptional entertainment value to customers. He emphasized that over a million Virgin TV subscribers can now enjoy Sky Atlantic at no additional cost.
Meanwhile, Sky has unveiled a new Ultimate TV plan that includes premium channels, Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, this comprehensive plan will be available on Sky Glass, Sky Stream, and Sky Q platforms.
Sophia Ahmad, Sky’s Chief Consumer Officer, described the update as a transformative moment for Sky and NOW, as it brings together a range of top content providers under a single subscription.