With Prime Day approaching, shoppers need to be cautious to avoid falling victim to cybercriminals who take advantage of major sales events. Security experts warn that scammers use tactics like fake offers, phishing emails, and imitation websites to deceive people into sharing personal information or payment details during Prime Day.
Check Point’s security team reported a significant increase in new Amazon-related web domains registered globally between December 2025 and last month, with April showing the highest spike of 1,446 new domains created in a single month. This surge in April is worrisome as it allows attackers to establish malicious domains that appear legitimate, making them harder to detect before Prime Day.
While most Amazon-themed domains are safe, Check Point found that approximately one in every 11 new domains was malicious or suspicious. The company emphasized that Prime Day scams are successful because they closely mimic legitimate shopping experiences, including familiar branding, convincing checkout pages, delivery notifications, and a sense of urgency.
To avoid falling prey to scams during Prime Day, shoppers should take precautions such as carefully verifying website addresses for authenticity before entering any information. It is crucial to watch out for fraudulent domains that closely resemble Amazon’s official URL by looking for additional characters, hyphenated brand names, or unusual endings like .top or .online.
Additionally, shoppers should refrain from clicking on links received through emails, text messages, or social media posts, and instead, directly type in Amazon’s website address. Warning signs of potential scams include unrealistically cheap deals, refund claims, urgent expiration alerts, and fake account suspension notices. It is essential to verify suspicious messages directly on Amazon’s official website.
By following these safety measures, shoppers can enjoy Prime Day without falling victim to scammers. Prime Day will run from June 23 to Friday, June 26, offering a variety of deals and offers, with Express.co.uk providing coverage throughout the event.