Apple has unveiled a new software update geared towards enhancing creativity. The tech giant from the US is introducing Creative Studio, a platform that will provide MacBook and iPad users access to premium software at a more affordable monthly rate.
This service grants users full access to professional applications like Final Cut Pro for video editing, Logic Pro for music creation, and Pixelmator Pro as an alternative to Adobe’s Photoshop.
Upon its release later this month, Apple consumers will have the option to pay either £12.99 per month or £129 annually, a competitive pricing considering the comprehensive software package included in the deal.
Individual purchases of Final Cut Pro and Logic Pro would cost £300 and £200, respectively, on the App Store.
By offering these applications on a subscription basis, Apple aims to make them more accessible to a wider audience.
Eddy Cue, Apple’s senior vice president of Internet Software and Services, stated, “Apple Creator Studio is a great value that enables creators of all types to pursue their craft and grow their skills by providing easy access to the most powerful and intuitive tools for video editing, music making, creative imaging, and visual productivity — all levelled up with advanced intelligent tools to augment and accelerate workflows.”
Included in Creative Studio are additional features such as MainStage, which transforms the Mac into a versatile instrument, voice processor, or guitar rig.
Another feature is Motion, a robust graphics tool for crafting cinematic 2D and 3D effects, featuring intelligent functions like Magnetic Mask for seamless isolation and tracking without a green screen.
Subscribers will also receive enhanced Keynote, Pages, and Numbers apps with added intelligent features and premium content for iPhone, iPad, and Mac devices coming later in the year.
While Keynote, Pages, and Numbers will remain free, improvements will be made for Creative Studio subscribers.
Cue further mentioned, “There’s never been a more flexible and accessible way to get started with such a powerful collection of creative apps for professionals, emerging artists, entrepreneurs, students, and educators to do their best work and explore their creative interests from start to finish.”
Apple Creator Studio will be accessible on the App Store starting on Wednesday, January 28, with a one-month free trial for all users. Additionally, individuals purchasing a MacBook or iPad will receive a three-month trial.
Apple has also announced educational discounts for university students, offering the software bundle at just £2.99 per month or £29.99 annually.