A recent report has unveiled the leading brands in the UK, with Marks and Spencer securing the top position.
Marks and Spencer (M&S) emerged as the most robust brand in the UK according to the YouGov BrandIndex tool, which evaluates various factors like impression, quality, value, satisfaction, recommendation, and reputation over the past year.
Despite experiencing a cyber attack in 2025 that disrupted online shopping for months, M&S clinched the top spot. Following closely in the top five were IKEA, Samsung, John Lewis, and Netflix.
Meanwhile, the Post Office was recognized as the most improved brand, with enhanced satisfaction levels and a more positive public perception post the Horizon IT scandal. Royal Mail and Fujitsu secured the second and third positions for most improved brands, respectively.
Join our Money WhatsApp group to receive money news and exclusive deals directly on your phone. We offer special promotions and discounts from us and our partners. You can opt out at any time. For more information, refer to our Privacy Notice.
Subscribe to Mirror’s Money newsletter for expert advice and the latest shopping deals directly to your email inbox.
WhatsApp secured the top position in the global best brand rankings, driven by its exceptional performance in markets like India and Indonesia. Following behind were Samsung, YouTube, and Google.
Stephan Shakespeare, CEO and Co-founder of YouGov, commented, “Strong brands not only deliver but also connect with consumers. The Best Brand Rankings by YouGov highlight companies that have consistently appealed to consumers over the past year.
“Based on over six million interviews conducted across 28 markets, this report assesses overall brand health using YouGov BrandIndex’s daily tracking. Congratulations to all recognized brands.”
Expressing gratitude for the recognition, M&S CEO Stuart Machin stated, “We are honored to be named the UK’s Best Brand by YouGov for the fourth consecutive year. This accolade is particularly special as it reflects our customers’ opinions. Your trust is the cornerstone of our operations.”
Machin added, “We appreciate our team members for their dedication in achieving this milestone. It’s a collaborative effort that inspires us to strive for excellence.
“We maintain a positive dissatisfaction as we look ahead, knowing there is more to accomplish and vast opportunities awaiting us.”
<p class="Paragraph_paragraph-text__PVKlh" data-tmdatatrack="content-unit" data-tmdat