Lidl has introduced a new self-scanning feature in its loyalty app that aims to streamline the checkout process for customers. This update allows shoppers to scan items using their smartphones before making payments at the register. The feature underwent testing in four stores earlier this year and is expected to be rolled out widely next year.
The supermarket chain has trademarked “Lidl & Go” in Europe and the UK for digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, emphasized the company’s commitment to enhancing the digital experience for customers by integrating payment functionality into the Lidl Plus app. This move reflects Lidl’s dedication to investing in technology that simplifies the shopping journey and provides greater flexibility for customers.
In a recent comparison by Which?, Lidl emerged as the cheapest supermarket, beating competitor Aldi for the second time in recent months. A shopping basket of 70 items at Lidl averaged £120.46 in October, or £120.38 for Lidl Plus members. In contrast, the same items at Aldi cost an average of £121. The analysis included both branded and own-brand products such as Birds Eye Peas, Hovis bread, milk, and butter.
According to Which?, Aldi has been named the cheapest supermarket 22 times in the past 24 months. In the same comparison, Tesco shoppers would have spent £134.89, or £133.38 with a Clubcard, while Sainsbury’s customers faced a bill of £139.68, or £136.79 with a Nectar card. However, Aldi and Lidl were excluded from a longer list comparison of 187 items due to their smaller product ranges compared to other supermarkets.