Samsung has officially announced that the upcoming Galaxy S series smartphones will be revealed later this month during the Galaxy Unpacked event in San Francisco on February 25. The event will showcase the new Samsung Galaxy S26 lineup, which includes the standard S26, S26 Plus, and S26 Ultra. The live stream of the event will be available on the Samsung website starting at 6pm GMT.
For fans looking to participate in the event, Samsung is offering incentives for early registration. By signing up, fans can receive a £30 voucher for Galaxy ecosystem products, double storage when pre-ordering a new phone, and a chance to win one of 10 £500 Samsung vouchers.
Samsung emphasized that the new Galaxy S series is designed to enhance daily experiences through integrated Artificial Intelligence (AI) features. The company stated that these smartphones represent a new era in AI technology, aiming to simplify interactions and seamlessly integrate Galaxy AI into everyday tasks.
Retailers are already preparing for the launch of the new Samsung smartphones by offering discounts on the current Galaxy S25 models. Sky Mobile has reduced the monthly price of the S25 Ultra from £43 to £31, saving customers £432, with an additional £12 upfront cost and a 36-month contract requirement. Amazon is also running a promotion with 20% off the standard S25 and S25 Ultra models, with prices reduced to £639.20 and £999.20, respectively, until February 24 or while stocks last.
To catch the live stream of Samsung Galaxy Unpacked 2026 and take advantage of the registration incentives, fans can visit the Samsung website on February 25.